Navigate / search

Networking – is it about being seen at the ‘right’ events?

What is networking?

I think in truth networking is building good quality relationships before you need them. It can be a brief conversation with someone you already know or a simple act of kindness.
For some is just being seen at the right events. For others it is fluttering around and talking to as many people at an event and randomly distributing business cards and not making any real connections but this isn’t for me. I like to have a purpose because above all my time and reputation is precious to me.
People have said to me, “You say your networking is work, you don’t look like you’re working!” So what does your networking look like?
For me networking is most effective when I have an idea of what I want to accomplish – a bit of an action plan but I don’t like to be too clinical about it. I like meeting an absolute stranger and making good connections between ourselves but it could be approaching former customer/clients about getting referrals for my business.
I’m not a fan of deciding before how many people I should talk to at an event to consider it successful. I think it lessens the value of the conversation. Instead, I like to focus on good quality connections and meaningful exchanges. The getting to KNOW you bit and putting the foundations in place – but above all it must be enjoyable and should be fun.
For me, my biggest priority is to communicate and to be open to other people, this will create an environment that is receptive and easy for others to communicate back to you – it must be a two way thing. Be honest, integrity and reliability is essential to your reputation.
Developing connections for growth
I work with businesses who want to generate more business through quality referrals, recommendations and introductions.

Networking puts you in the position to connect with people with whom you want to do business and allows you to gain and grow good business relationships from the beginning. Networking isn’t just about making contacts and connections, it’s about making the right ones. Thrive is a forwarding thinking group of like-minded people who appreciate staying connected and helping each other.