Summer is a great time to grow your network
You’re getting tons of auto-reply holiday messages and voicemail greetings that promise a return call when your contact is back in the office … or no reply at all!
Things slow down a bit in the summer, but that doesn’t mean we should flip the sign on the door to “closed”, just like any other change, you need to use this one to your competitive advantage.
It’s easy to skip out on networking efforts altogether. But don’t be tempted. The sunny season can be an ideal time to build up your contacts….but how do you build your business network when there are no opportunities to do so?
You make the opportunities!
Get out of the office and take a long lunch and learn more about them.
What are they worried about?
What plans do they have for their businesses?
Do they want to expand in a different direction?
How can you help them?
How can you spot an opportunity for them?It’s only when you ask these in depth questions will you have the knowledge to know what they are really doing and what they need or would like from you.
Getting out there and meeting people is one of most important things you can do.
There’s no rulebook that says networking has to take place indoors or at a formal business event. Many of the best work connections are forged outside the office.
Once the kids go back to school, networking begins again in earnest. So use the relative calm of summer to figure out a strategy and summer’s a perfect moment to catch up on any research or preparation you’ve been putting off.
Take care of your current network
So nurture your relationships by socialising, sharing useful information, and helping connect other people.
Invest your time
By coming together with people who share your interests, it will be easier to make genuine connections. It’s not just about making immediate sales, you’ll meet people who can do much more for you than that.
So summer is a great time for expanding your network and strengthening your connections. Because business is slower and so many of your contacts are away, this allows you to spend quality time with the people in your network who are still around.
Hard work planting and cultivating today will bring results in the future….. And now, during the summer, is a great time to plant some networking seeds.