90% of all referrals happen by word of mouth
Successful networking, like any other business activity, is more affective when you have clearly defined goals, this will go a long way to making them into positive habits.
Think about what you want to achieve and what are your aims and goals. These could be that you want to get better known, to get more prospects, make more contacts, make more sales, build relationships, perhaps advance your career and so on and make these measurable.
Think about what synergies you have with other companies and look at your target market, consider who else shares the same target market, companies and people with the same target market make ideal networking partners.
Consider other members in the group, who they could do business with and use that in the invite potential network partners to join the group with you and be purposeful, attend the meeting with some ideas of how you might work together.
Pick up the phone to invite potential network partners to come along…… you’re not inviting them to “a networking event/meeting” – you’re inviting them to meet the Solicitor or the Surveyor or the “….” in the group as they have synergy and you’d like to introduce them. The most important factor in your networking strategy is to identify ways you can help your network partners through giving them referrals first, expect to give before you receive by having their best interests at heart. Think about what you can do and not for what you want them to do for you.
Finally, if your contact was gracious enough to share referrals, following through and show respect. Networking is critical to you and your business and having a referral system in place is essential, make a commitment to network more and remember to do it purposefully, but he only thing that really works in networking is being genuine, be yourself and have authentic enthusiasm.
If you want to keep up to date with networking hints and tips or would like to find out more about how to make business connections and networking in Norwich and Norfolk, please email email@example.com or ring us on 01603 597727