When I went along to my first Thrive meeting I had no idea that, just a few weeks later, I’d be handling the public relations for a music festival.
It all happened so organically, in the way that many Thrive connections do, during the second conversation I had with one of my fellow group members.
Graphic design consultant Steve Jenkins happened to be the first friendly face I saw as I walked into the Thrive Christmas party and we struck up some good natured small talk. Steve began telling me all about his side project, the Reepham Festival, a local music event that’s held every year. In turn, I was telling him about how I’d just began my business and that I was in dire need of some guidance on branding. By the end of that conversation, I’d agreed to do the publicity for Reepham 15 and Steve was on board to brand my business.
A business relationship had been established, but neither of us knew it would take over in many different directions. Steve is often asked to do projects for his clients that require him to outsource some aspects of the job. Soon we were collaborating on a marketing campaign for a business belonging to a mutual friend, working together on rebranding a restored railway station into a tourist attraction and pitching to other clients for new business.
Without Thrive, we’d never have got in touch and never been able to see what the other could do for our individual businesses. The collaboration really works, and it looks as though it’ll continue to evolve and grow. Steve and I didn’t give each other the hard sell when we met. We simply chatted, found common ground very naturally and realised we make a formidable team.
So when people ask me what I get out of Thrive, I tell them its connections with good people. Not everyone you meet will end up being a business associate, but knowing a group of clever, experienced and interesting people can only broaden your horizons. Who knows where your business might grow thanks to them?