Lee Turner, creative director at design agency The Creative Armoury gives us a quick masterclass on how to make your brand deliver the right results.
Prepare to stand out
“For any business, a strong identity should serve as an iconic shorthand, clearly conveying, with an appropriate level of gravitas your key point of difference in the marketplace,” says Lee. “Your logo and your brand expression should be a distillation of what your company stands for and why you are different. By channelling these values, you can begin to communicate in a truly relevant way.” Read more
Beat the Brexit uncertainty – form your own strategic alliance!
The impact of Brexit has sent shockwaves through the business world, and it’s no wonder people are panicking about the uncertainty ahead. However, the most successful businesses are those who are resilient in the face of uncertainty and harness it to creative, innovative change within their enterprise. A shifting environment is nothing news, and plenty of us have navigated change in a positive way. The most crucial element of this is to look where opportunities are to develop and move forward. Read more