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Networking – don’t just turn up when you want something

The more successful networkers, the people who use networking to build their business, are very used to spotting the people who only turn up when they want something.  Most people hate selling and I don’t know about you, but I don’t like being sold to, just hearing someone’s hard pitch, their words often make me mentally switch off.  I think that hard selling is now old fashioned, we’re subconsciously aware of these selling methods and marketing has come round full circle, it’s about building relationships rather than about ‘selling to’ and for me I think that all hard selling does is hack potential clients and customers off and send them rapidly on their way to someone else who doesn’t do it. I like to buy, the way I want to buy, when I wish to buy.
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