He may be a man who deals with facts and figures all day, but for Antony, his work is underpinned by a bigger vision – to help people achieve their dreams. Everyone’s dream is different, but Antony’s role is consistent: he’s going to be the one to devise a strategy to make these later life aspirations happen. (more…)
Most people will tell you they attend a professional event to network, yet most people don’t know how to do it effectively.
So here’s my top tips on how to survive. (more…)
The more successful networkers, the people who use networking to build their business, are very used to spotting the people who only turn up when they want something. Most people hate selling and I don’t know about you, but I don’t like being sold to, just hearing someone’s hard pitch, their words often make me mentally switch off. I think that hard selling is now old fashioned, we’re subconsciously aware of these selling methods and marketing has come round full circle, it’s about building relationships rather than about ‘selling to’ and for me I think that all hard selling does is hack potential clients and customers off and send them rapidly on their way to someone else who doesn’t do it. I like to buy, the way I want to buy, when I wish to buy.
With the summer holidays almost over and the children ready to go back to school, it’s time to turn our attention back to business. The first day back at school children look to catch up with their old friends, share their holiday stories and look to make some new school friends. Now we’re all grown-up is it the same for us? How do we, as business people do this? The answer – network! (more…)
It’s my belief that the most successful people are the usually the best connected, this isn’t because they have the best contacts or are known more people but they instinctively know how to build develop and nurture their connections. (more…)
Lee Turner, creative director at design agency The Creative Armoury gives us a quick masterclass on how to make your brand deliver the right results.
Prepare to stand out
“For any business, a strong identity should serve as an iconic shorthand, clearly conveying, with an appropriate level of gravitas your key point of difference in the marketplace,” says Lee. “Your logo and your brand expression should be a distillation of what your company stands for and why you are different. By channelling these values, you can begin to communicate in a truly relevant way.” (more…)
Beat the Brexit uncertainty – form your own strategic alliance!
The impact of Brexit has sent shockwaves through the business world, and it’s no wonder people are panicking about the uncertainty ahead. However, the most successful businesses are those who are resilient in the face of uncertainty and harness it to creative, innovative change within their enterprise. A shifting environment is nothing news, and plenty of us have navigated change in a positive way. The most crucial element of this is to look where opportunities are to develop and move forward. (more…)