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Networking – don’t just turn up when you want something

The more successful networkers, the people who use networking to build their business, are very used to spotting the people who only turn up when they want something.  Most people hate selling and I don’t know about you, but I don’t like being sold to, just hearing someone’s hard pitch, their words often make me mentally switch off.  I think that hard selling is now old fashioned, we’re subconsciously aware of these selling methods and marketing has come round full circle, it’s about building relationships rather than about ‘selling to’ and for me I think that all hard selling does is hack potential clients and customers off and send them rapidly on their way to someone else who doesn’t do it. I like to buy, the way I want to buy, when I wish to buy.
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Thrive Spotlight – Michael J Flynn, European Patent & Trademark Attorney

If you’ve had a bright idea that needs protecting, Michael Flynn is your man. A specialist in intellectual property, Michael helps creative types navigate the complicated process of safeguarding their ideas, and helps inventors and brands owners on the tricky journey to market. However, this niche area of law isn’t Michael’s only passion – he’s also got a vintage VW campervan hire company and has an impressive collection of guitars.  Read more

A networking gaffe that weakens your reputation?

Have you heard this? “I don’t need to network”.  What you’re really saying is that you will never be in need of the help of others.  

Networking is just a fancy word for relationship building, in which business people and entrepreneurs meet, so what you’re basically saying that you are happy to live enclosed within the group you’ve created, you know all you need to know and have put up barriers to stop anyone else entering in. We rely on our networks to advise us and keep us on track, and we give back to our networks in return, the better your network the more knowledge you can tap into. Read more

Is growing a successful business a puzzle for you?

Growing a ‘thriving’ business requires you branching out to find new contacts, including partners to collaborate with, along with clients and customers to sell to. We all at times need a little help and guidance opening specific doors, with networking key to making this possible. Networking should not be sly and devious, treated as an unscrupulous strategy that takes advantage of others’ talents, rather, we should embrace networking as a creative skill of relationship-building and treat it as the precious resource which it is. Read more

Networking: my not-so-secret weapon

Before I started my own business, the very thought of networking made me pull a face – and it was not a pretty one. This face was the result of hearing one too many corporate presentations and spending agonising hours having strained small talk over a prawn vol-au-vent. These experiences were the very opposite of inspiring.  Read more

Here’s what you can do to grow your business

It’s not what you know, but who you know, we’ve all heard this but I think we should go one step further and say…. It’s not what you know, or who you know, but how well you know them and this is what really counts. Networking is still misunderstood, so this is why successful networkers get to know their contacts. Read more

The Thrive Business Showcase

It’syour chance to show that you are the authority in your sector and to make sure that your network really understands your business as much as possible and in as much depth as they can. You need to make it simple for people to generate referrals for you.

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