Word-of-mouth referrals are powerful in numerous ways, they cut costs, boost efficiency, add value to you, your products or service, and first and foremost, they can help build you and your business an outstanding reputation that is priceless.
92% of consumers worldwide trust recommendations from friends and family more than any other form of advertising.
Don’t waste your time going to networking functions unless you are willing to work at building solid professional relationships.
If you are not networking for the long haul, stay at home. Networking that will grow your business, attract long-lasting business associates and develop a solid referral base is about building relationships built on trust and respect.