We are passionate about the benefits of face-to-face networking, but there's no denying that technology has opened up a whole new way of connecting.
UK, 17 million people use LinkedIn, the social network of choice for business people. With that sort of reach and potential, it's a great way to support
your other networking efforts.
Here are some tips on how to be a LinkedIn networking master.
It's vital that your profile tells your connections about what you do and where they can reach you. Your professional headline allows you to say more than
just your job title. Use that space! Then in the summary section, give further details of what you do and how you do it, as well as a call to action. Tell
people to get in touch with you, to reach out to you and that you are there to help them.
Be an expert
No one knows your business like you do, and that means you've got valuable insight to share. When news about your industry breaks, or your company does
something innovative or interesting, tell your network about it. Show them how engaged you are, and that your voice is worth listening too. Small blogs of
around 350 words are perfect to distil your thoughts and get them out there on LinkedIn. Don't forget to add pictures, they are key.
A great rule to remember when on any social media platform is that it's not all about you, it's about your network.
What can you give them that will make a
difference in their work or lives? Can you be helpful to them? Can they rely on you to comment or assist when they throw a question out there? Knowing they
can depend on you to give good advice or help builds trust and true connection.
People in your network will be talking about and commenting on a myriad of subjects. Throw your opinion in and use the comment section to build a debate.
Remember to read what other people are saying without putting a negative slant on it that might not be there. You don't have the advantage of body language
to interpret any other meanings behind what is being said, so don't take anything personally. Even if you don't agree with each other, good and
constructive conversations can help your network understand you and your worldview. It also proves to them that you are open to hearing all about their
take on things too.