Have you Googled yourself lately? You never know what may come up! Google your name and you’ll find the search results, at the top of mine it’s my LinkedIn profile, my Twitter Profile, a link to my blog, and a link to my Thrive website.
A LinkedIn profile rises you to the top of search results, letting you control the first impression people get when searching for you online! LinkedIn is an online directory of professionals and companies.
LinkedIn gives you the ability to controlling your online identity and establish your business profile and helps you stay in touch with friends and colleagues
It can assist you to develop the right partnerships and connections to grow and expand your business.
It is a people search that can help you find the right person at the right company and determine who you know in common for that warm introduction!
Individuals and companies use LinkedIn for networking, job searching, people searching, hiring, company research, and connecting with associates, industry search, and a variety of other business related groups. It’s your public presence and business profile
Sign up for the free LinkedIn account and create a Linkedin profile.
There are extras which you can pay for, but don’t commit to these until you can evaluate the benefit for you.
One of the most important parts of LinkedIn is your profile.
That’s what you use to connect with people in your network and your profile is how you get found on LinkedIn because it contains information about your skills and experience.
Your profile increases your visibility online and helps you build your professional brand that showcases your background to prospective customers, clients and employers.
It’s also making sure that the information available about you online is visible, available, and relevant – to where you are in your career and where you want to go next.
In addition, it’s important to be honest, because it’s easy for anyone to check your background.
Use LinkedIn to make yourself stand out from the crowd.
Make sure that your LinkedIn profile is complete and detailed.
It’s your personal and professional branding
Your professional brand is what matters to a potential employer, networking contact, or anyone who can help you find a job or grow your career.
Set up your Company profile.
  • You can add your company’s logo
  • Links to your website
  • Professional Summary section of your profile is a good way to highlight your experience.
  • Select an Industry, because recruiters often use that field to search.
  • Include all the keywords and skills from your resume in your profile. That will make it easier for your profile to be found in search results.
Your personal brand reflects who are as a person.
But keep Your Personal Life Private
You can still have personal information on the web. Just make sure that it’s only available to the people you want to see it. Make sure that other networkers are finding what you want them to find, and what they are viewing is appropriate. Do be careful what you write. Keep in mind that just about anything that is online can be read by someone – or everyoneAdd a Photo.
You can add a photo (a headshot is recommended or upload a larger photo and edit it) to your LinkedIn profile.
Note that it must be a small photo – no larger than 80×80 pixels
Do be sure the photo represents the professional you and isn’t too casual.
It checks that you are connecting to the correct person.Don’t forget the Contact Settings.
Even if you’re not actively seeking a new job, it’s beneficial to be flexible about your interests, because you never know when a good opportunity might come along.
Connect to people.
When you meet someone – invite them to connect and remind them when you met and why you want to connect.
Use personal invites with those you know and create a connection
Join relevant groups.
Groups can help you stay informed and keep in touch with people that share your interests. Within these groups, there are discussions going on where you can post your link in the share box, or start your own discussion.
Limit your time.
Don’t spend hours on it each week.
Control the time you spend with all your social media
Set up a Linkedin folder within your inbox so that this filters your emails messages and these go directly to your folder named Linkedin and you can check your messages when it suits you.
Lorna Burroughes
Thrive – developing connections for growth

If you want to keep up to date with networking hints and tips or would like to find out more about how to make business connections and networking in Norwich and Norfolk, please email enquiries@thrive.buzz or ring us on 01603 597727