95% of small businesses don’t have a marketing plan!

Just read this astonishing fact….95% of small businesses don’t have a marketing plan and that’s just plain crazy! And that most people start marketing their business before they know what they want. It’s more than having a logo and a good website! 

 Before you start marketing you should ask yourself
  • What you’re selling/marketing
  • Who you’re selling/marketing to
  • and Why should they want to buy from you?
By being clear and focused and therefore identifying your target market does not mean that you cannot work with those other people or markets but it just helps you identify a more defined group that you want to market to, this will enable you to determine your marketing strategy and plans to those that are more likely to buy your products or services.
Need more information?

Lorna Burroughes
Thrive – developing connections for growth

If you want to keep up to date with networking hints and tips or would like to find out more about how to make business connections and networking in Norwich and Norfolk, please email enquiries@thrive.buzz or ring us on 01603 597727