Networking works best when you build relationships

What’s the one thing most successful business people value above all else? It’s the relationships they have with people, be they clients, suppliers, colleagues or others in business, in short, it’s their network and if you want to grow your business it’s important to keep building your personal network and nurturing it. Why? Because every business decision is made by people and it’s true that people that are “well connected” make things happen.
At Thrive be really successful in your networking you need to develop or create a group of advocates carefully from the contacts you have business relationships with. It surely goes without saying that these successful people also have a strong personal reputation, they are people who are well connected, trusted and credible, business naturally generates or is pulled towards them. To enable your business to flourish and thrive your network must have these advocates, they are the people who will go out of their way to help you, so it’s important to make time to really get to know the people in your network, thereby giving people the chance to build deeper relationships and gain trust but it’s a two-way process on both sides of the relationships.
So our aim at Thrive is to create an environment where providers of professional and business services can connect and build the right relationships for mutual business development and support.
To take this to the next step and grow your business from networking, you need to ensure that your contacts have all the necessary information about you and your skills so they can go out and tell others about you and your product or services.
So the key is to tell a good story which makes you memorable so that you will be front of mind, remember that facts tell, but stories sell.  If you want to build your network in order to generate more business, start sharing why you do what you do and give people an emotional connection, when people feel a personal connection with you, they are more like to feel compelled and stimulated to assist you, this increased trust will lead to more quality business and longer professional relationships.
  1. Interests: What are the things you really enjoy doing? The music you like to listen to, the hobbies you spend time on, the sports you like to play or watch?
  2. Goals: What are the objectives that are important to you; what are the problems do you or your business solve? Not just your business and financial goals, but these can be your personal objectives.
  3. Skills: What do you do especially well? What are the professional areas in which you excel?
Don’t be afraid to share this information with your contacts, but take the time to learn about the talents and abilities of the people in your network as well. Networking is not just about selling a product or service, it’s about getting information and it’s amazing how many people fail to recognise this.
It is important to remember we are not ‘selling to’ our connections but ‘selling through’ them, to their connections.  By taking the time to building a rapport or an affinity, means we have the potential to connect with hundreds or thousands of people, after all, you are networking to meet and build business relationships. The only thing stopping you from building up your network is how much time you dedicate to it. ‘It’s not who you know, it’s who knows you’.  However, at Thrive we believe in going that one step further WHAT…do they know you for?”

Lorna Burroughes

Thrive – developing connections for growth

If you want to keep up to date with networking hints and tips or would like to find out more about how to make business connections and networking in Norwich and Norfolk, please email enquiries@thrive.buzz or ring us on 01603 597727