Blogging: a powerful tool in your networking arsenal

Getting out of the office and making connections face-to-face is the best way to develop new business relationships – but how do you keep yourself at the forefront of your network’s minds?

Blogging is fast becoming one of the most useful ways to demonstrate your professional knowledge and capability, and a great method of sharing valuable information with your connections.

The best thing about it is that you can set the agenda yourself. So whether you want to respond to a breaking news story in your field, pass on a useful tip for your connections to employ in their own business or to reveal a development in your company, your blog is the ideal place.

When you begin thinking about a blog post make sure to consider the benefit that the audience will get from reading it. We’re all time poor these days, so keeping it pithy, engaging and focussed is a great strategy. Don’t be tempted to write a 10,000 essay, keep your blogs to roughly 350 words. If you’ve got a lot to say on one particular issue then turn it into a series of blogs and build anticipation about the next instalment.

As part of your networking activities, your blog is a place to point people who’d like to know more about what you do, or want to check out whether you’re the expert you say you are.

It’s most importantly a place where you can be useful to your wider community. For example, when we at Thrive create a blog about the networking meetings in and around Norwich, we’re providing a service to our readers. We’ve done that homework so they don’t have to. Whatever your area of interest is, use your blog to show how engaged you are in that world and make it accessible to people who may want to know more.

Don’t forget to spread the word by posting your blog across your social media channels – especially Linked In. That way, the next time you meet when networking in person, it’s a great conversation starter.

Thrive – developing connections for growth.
Kate White Front Page Media