Are you beating the feast or famine cycle?

Business may be great at the moment, and if it is I’m pleased for you. A couple of months ago I spoke with someone who was struggling with his time – quite simply he had so much business that he couldn’t prioritise his networking and yes you guessed it, when I met him last week he’s coming to the end of this and he now needs to look for work.

So what happens in a couple of months when you’ve been off the networking scene? Simple you or your brand is not the front of mind and at worst someone else has taken your place.

The only way to break this feast-or-famine too busy cycle is to go shopping before the cupboard is bare. Even when you have plenty of work, set aside time on a regular basis to focus on marketing for new clients. If you invest your time when you are busy your network will be more than happy to give you a substantial return on that investment in the future. If you don’t need their help right now that’s great, so find out how you might be able to help them instead. It’s important that you are remembered positively, as someone who knows people and shares connections.

Networking requires investing time and commitment, so develop some good networking habits;

  • Make networking a regular and consistent part of your marketing
  • Consider a breakfast meeting before the working day starts
  • Make networking easy and enjoyable
  • Think of networking as an investment for the future

Maybe you don’t need to look and ask for business at the moment you’ve plenty of work, but don’t use this as a reason to put networking or developing connections aside, there could be a time when you might need to ask and this then won’t come as a bolt from the blue, when help may be hard to come by.

So the next time you find yourself thinking you are too busy to get clients, think again. If you don’t have enough time for marketing, I think that something in your business needs to change.

Lorna Burroughes

Thrive – developing connections for growth

If you want to keep up to date with networking hints and tips or would like to find out more about how to make business connections and networking in Norwich and Norfolk, please email enquiries@thrive.buzz or ring us on 01603 597727