Networking ROT

Networking is just another sales tool used to accomplish your business goals and the people who effectively use networking in a positive way seem to always enjoy the greatest return.

To make your networking work for you, it’s vital that you strategically plan and identify your reasons to network, you need to be clear about why you want to network in the first place and develop a plan.

  1. Establish your networking objectives
  2. Decide your networking timeline
  3. Identify what activities will help to achieve your objective
  4. Identify what connections will help to achieve your objectives

There are many benefits to networking but you have to remember that we are dealing with people and impossible to estimate the return like a financial statement where the ROI is the overriding concern, proper networking is where you develop real and authentic relationships, as a result, get measurable results from your ‘return on time’ ROT.

But, of course, you need to know what return you are going to get before you invest, so here is a little of what you can expect:

Increased business
Friendship benefits
Access to professional help at low or no cost
Positive Influences
Self-confidence building
Market intelligence
Cost effective way of marketing and advertising

So what value would you give your ROT when you’re networking? When asked this question, I imagine most entrepreneurs would respond in a couple of words: It’s priceless.

Lorna Burroughes

Thrive – developing connections for growth

If you want to keep up to date with networking hints and tips or would like to find out more about how to make business connections and networking in Norwich and Norfolk, please email enquiries@thrive.buzz or ring us on 01603 597727