Three steps you must take for networking success
Networking is one of the most effective ways to grow your business – if you do it right. At Thrive, we believe the best way to create genuine, fruitful business relationships is to build bonds with trusted connections. So, to help you do just that, here are three important steps you can take to make the most of your networking investment.
Make a connection
At Thrive, we encourage our members to think ‘outside the room’. We deliberately keep our meetings to around 20 delegates so that each Thriver has a chance to be properly heard and to get to know the other people in their group. Our reason? Our members aren’t merely pitching to each other, but working to build connections with the networks of every member in the room. The aim of our meetings is for every Thriver to be able to go out and extoll the virtues of the others to their network, safe in the knowledge that they are advocating for a trusted, reliable professional. Social proof is powerful, and fuels plenty of great business deals – use it.
At every Thrive networking meeting, you’ll get two opportunities to speak, and it’s important to use them wisely. On the first time around the room, we invite members to share stories about their work, talk about the projects they are currently doing or to share new products or services. By regularly attending, the members of your group will get to know a great deal about what you do, and that empowers them to sell you to their network in the right situations.
You can also use this time to ask for advice or talk about how you’ve navigated tricky situations in the workplace. This kind of peer-to-peer support is invaluable, especially if you work alone and can help others avoid pitfalls or learn something new that will help their business. You’ll also get to ask for a specific connection or target customer. Given the wealth of connections in our community, there’s a rarely an introduction we can’t make for you.
Maximise an opportunity
If you are regularly attending networking meetings, talking about your work with confidence and building trusted relationships, the hard work is already done. By this point, when someone in their world needs what you offer, you’ll be the first person who springs to mind. These opportunities can arrive at any point, so you must be ready to take action. Also, make sure you are clear on what the other Thrive members offer, so you can put the right contacts and relevant work their way. By being each other’s champions, we can grow our businesses together.
If you’re interested in networking in Norwich our way, get in touch and book a visitor spot in one of our Thrive groups.