Summer’s a great time to grow your network, and the ideal time to build up your contacts.

It all starts with a conversation

Summer’s a great time to grow your network, you’re getting tons of auto-reply holiday messages and voicemail greetings that promise a return call when your contact is back in the office … after the holidays or no reply at all!

Things slow down a bit in the summer, but that doesn’t mean we should flip the sign on the door to “closed”, just like any other change, you need to use this one to your competitive advantage.

It’s easy to skip out on networking efforts altogether, but don’t be tempted. The sunny season is absolutely the ideal time to build up your contacts….but how do you build your business network when there are no opportunities to do so?

You make the opportunities!

Get out of the office have a coffee and chat or take a long lunch and learn more about them.

  • What are they worried about?
  • What plans do they have for their businesses?
  • Do they want to expand in a different direction?
  • How can you help them?
  • How can you spot an opportunity for them?

It’s only when you ask these in-depth questions will you have the knowledge to know what they are really doing and what they need.

Your goal at these meetings or 121’s is to;

  • Get to know the person and build on the relationship
  • Develop a deeper understanding of each others’ businesses, products and services
  • Identify opportunities to work together
  • Create links and connections
  • Add value to each other

Get outside

Getting out there and meeting people is one of the easiest tools for growing your business and one of the most important things you can do.  There’s no rulebook that says networking has to take place indoors or at a formal business event. Many of the best work connections are forged outside the office.

Be prepared

Once the children go back to school, the formal networking begins again in earnest. So use the relative calm of summer to build and maintain your good quality connections.

Take care of your current network

So nurture your relationships by keeping in touch, socialising, sharing useful information, and helping connect other people.

Invest your time

Get together with people who share your interests, it will be easier to make genuine connections.

It’s about the long-term and it is about building relationships, establishing trust by allowing people to know and understand the products or services you offer. It’s not about immediate sales, you’ll meet people who can do much more for you than that.

Your objective is that you can mention the other person with confidence because you know all about other person’s business, but more than that, you know them personally and you must be comfortable making appropriate connection.

So summer’s a great time for expanding your network and strengthening your connections, as business is slower and so many of your connections are away, this allows you to spend quality time with the people who are still around or come and join us and find out how we network over the summer.

Hard work planting, cultivating and watering today will bring results in the future….. and now, during the summer, is a great time to plant some small networking seeds.  

Lorna Burroughes

Thrive – together we mean business


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