CRM Specialist, Data Cleansing and Compliancy, Data Profiling and Workflow Optimisation for SME’s. Providing a Customised CRM Engine solution for unlimited Users.
As a CRM and Customer Data specialist, I help you to get the most from your Business by focusing on the Customers that you already have and use Data and Digital Transformation to achieve this. I cleanse and analyse your existing customer database and optimise your workflow to deliver Customer profiling (80/20, Segmentation, Demographics) Customer Journey/Experience and CRM expertise to successfully target and RETAIN the right Customers for your business. Essentially – Data Driven Targeting.
A 5% increase in customer retention will boost revenue by 25% to 95% (Gartner)
In B2B markets, sectors with high job turnover (like in Silicon Valley technology) can see contact data decay rates as high as 70% per year. Source – Informatica
I have over 40 years of successfully delivering CRM focused business solutions for SME’s including being an early adopter of customer profiling/customer experience for Renault and Audi/VW using CACI ACORN in the 1970’s/80’s then known as database marketing. My experience includes Retail, Automotive, Telecommunications and IT Solutions and am a Microsoft Sales Professional and a registered and approved Business Growth Adviser.
✔Reviewed your Database to make sure it is up to date and GDPR compliant?
✔Assessed the Risk to your Customer Database against the risk of Data Breach or Hacking?
✔Got a CRM system that works to follow your business’ workflow?
✔Done a profile of your Customers?
✔Performed an 80/20 on your Customer database?
✔Reviewed your Data Capture Forms processes to meet GDPR compliance?
✔Analysed your CRM to understand who your best Customers are and why?
✔Understood how your Customers use your products/services and what more they want from you?
✔Done a Customer experience workshop identifying what happens at each Customer touch-point?
A business with a CRM and Customer centric culture will provide a superior customer journey and customer experience at each touch-point and will help you to understand and retain your customers.
By introducing systems at each touch-point, you can maximise sales opportunities.
And once you understand who your Customer is, you can get more Customers by using this profile.
This means that your marketing budget is spent where it is most effective.
Contact me either at firstname.lastname@example.org or phone for an informal chat on 07786 228553.